About
Amy Westlake
Program and enablement leader. And AI champion and advocate. I turn complexity into clarity - and I document what I'm learning along the way.
The Origin Story
I started a Slack channel at work called #how-i-used-ai-today.
Not because anyone asked me to. Because I kept hearing the same thing in every AI session I ran: people wanted to use AI but didn't know where to start. They were waiting for a project big enough to justify it. Waiting for permission that wasn't coming.
So I just started posting. Small things. Real things. What I actually tried that day and what happened.
It grew to over 1,700 members. No mandate. No announcement. Just modeled behavior - and apparently a lot of people had been waiting for exactly that.
That channel is where The Pattern Effect came from.
What this is
This site is where I document small AI experiments - what I tried, what shifted, what I'm still figuring out.
I have a training background, which means I think about how people actually learn and what changes behavior. Not what sounds good in theory. The Pattern Effect is built on one idea: small experiments, repeated consistently, compound into patterns that change how you think and operate.
I write for everyday employees who want to use AI more intentionally — not keep up with the tools, not follow the hype, just find a few things that actually make work easier.
What I'm not
I'm not a developer. I build things through vibe coding - using AI to write all the code while I direct it. Everything I've built on this site was made that way.
That's a feature here, not a footnote. If I can build it, you probably can too.
If any of this sounds familiar, the best next step is just reading one post. Start with the 10-minute rule — it's where most people begin.